Rapid experimentation

Rapid experimentation

What is rapid experimentation?

Rapid experimentation is an agile approach to product development where hypotheses are tested and assumptions are validated by conducting frequent experiments to discover and test new ideas. Experiments are data-driven and successful ideas are quickly identified to be iterated and further optimized. The approach is often adopted by high-growth startups.

Product managers that working with rapid experimentation, put extra emphasis on the Discovery and Evaluation steps of the product management process.

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