What is general availability?
General availability is the release of a product to the general public and is distributed through the company’s standard sales channel. This is opposed to a limited and/ or beta release, which is used primarily for testing and generating user feedback and is often done under more controlled conditions, including security testing and compliance. Furthermore, a limited release may only be available to consumers in a specific location.
In most cases, general availability comes after the Development step in the product management process.