North Star metric

North Star metric

What is a North Star metric?

A North Star is a metric with strong predictive value for the long-term success of a customer. The idea is to find a metric that corresponds with the amount of value created for the customer, thereby making it a better metric to work towards than even revenue. Exactly what the metric is depends on the company, but working towards finding and then improving a North Star metric is a central part of product-led growth. When a North Star metric exists it is often a good idea to place it as the Outcome at the top of an Opportunity Solution Tree.

The North Star metric is a metric used in the evaluation part of the product management process.

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