Opportunity Tree

Opportunity Tree

What is an Opportunity Solution Tree?

An Opportunity Solution Tree, also known as an Opportunity Tree, is an artefact that can be used to bridge problem and solution discovery. Like the name suggests, the artefact is structured as a tree. At the top is the Outcome, one single goal to focus on. Next come couple of levels with Opportunities, a series of activities with problems or possibilities to improve for each, in one or several levels. Next come Solutions, as concrete possible ways to address the Opportunities. Sometimes Experiments are also added to the tree, things needed to do validate the Solutions.

To avoid unnecessary work, the tree is not meant to be completely built out, but instead prioritization should happen already at the Opportunity level, focusing in on one or a few areas where to even consider developing Solutions.

To avoid the work becoming a theoretical exercise, it is important to link the work with the artefact with interactions with customers, and that the Opportunities are based on real and observed user experiences.

The approach was devised by Teresa Torres and is described in detail in her book Continuous Discovery Habits, one of the best books on product management.

Opportunity Trees are a core part of the work on mapping opportunities and solutions done in the discovery part of the product management process 🔍.

Example Opportunity Solution Tree

Below is an example Opportunity Tree (from the app Delibr). It illustrates how a Product Manager works on improving the signup ratio. By going through the steps the user goes through, and linking observed problems to each step, it becomes easier to hone in on the right solutions to build.



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