DELIBR PRODUCT MANAGEMENT GLOSSARY

Persona

Persona

What is a persona?

A persona is an archetype for a type of user, based on grouping many similar users together and synthesizing their attributes into a single fictive user with a name. Great products are developed with empathy for the user. However, it is not possible to emphasize with a multitude of users directly. By working with personas, that becomes possible.

Persona creation is part of user and problem discovery in the product management process 🔍.

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