What is product enablement?
Product enablement encompasses all the specific departmental learning programs and materials available in an organization that aims to improve functional product knowledge. Ultimately it is about elevating the product knowledge across the organization internally to boost employee performance. Product enablement is thus tailored for each department so they have access to the relevant product knowledge to perform optimally. Additionally, a centralized approach to product enablement ensures cross-functional teams are synchronized.
The term is borrowed from sales enablement, but the key difference is that product enablement applies to the whole organization and not just the sales team.
A concrete way that product managers can ensure good product enablement is by having a rollout plan in their PRDs and by collaborating with stakeholders during the Refinement step of the product management process to make sure the new feature can be properly adopted by the whole organization.