Affinity grouping

Affinity grouping

What is affinity grouping?

Affinity grouping is the collation of individual ideas into similar themes. It is often used in brainstorming sessions, in which individuals record their ideas on a post-it or similar, and all collective ideas are then subsequently grouped into clusters with shared affinity. Affinity grouping helps identify a few different idea clusters that can then more easily be prioritized and taken action upon.

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