What are Pirate metrics?
Pirate metrics are a set of metrics can describe the performance of a product across the marketing funnel. They are called Pirate metrics, as the acronym AAARRR sounds a bit like "aargh", i.e. something a pirate would say. There exact letters vary, but the use of Awareness-Acquisition-Activation-Retention-Revenue-Referral is common.
Pirate metrics are a set of metrics used in the evaluation part of the product management process.
![](https://assets-global.website-files.com/607405e57d7f7c7003ed0d0f/6294ba9d3e36c6177255b2bb_AAARRR.png)