DELIBR PRODUCT MANAGEMENT GLOSSARY

Feature Factory

Feature Factory

What is a feature factory?

Feature factory is a derogatory term to describe organisations focused on churning out features rather than solving problems for customers.

Such organisations are characterised by a failure to test ideas before building them, this leads to shipped features which may deliver little or no value o the user.and does not adequately assess its user value. 

The pitfalls of operating a feature factory are:

  • wasting development time and budget.
  • losing ground to competitors.
  • additional functionality which makes the product complicated and difficult to use.

Generally speaking, teams working in a feature factory can be said to not spend enough time in the Discovery step of the product management process 🔍.

John Cutler coined the term and describes the 12 signs that you are working in one.

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