Business Model Canvas

Business Model Canvas

What is the Business Model Canvas?

The Business Model Canvas is a framework that is helpful when trying to quickly get a holistic and strategic perspective on a particular business. It is a template that ensures thinking across the value proposition, the customer, as well ass operational and financial aspects.

Example of a business model canvas template

The framework was developed by Alexander Osterwalder as Strategyzer and is distributed freely under a Creative Commons license.

Business Model Canvas can be used in the strategy part of the product management process.

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