What is the Business Model Canvas?
The Business Model Canvas is a framework that is helpful when trying to quickly get a holistic and strategic perspective on a particular business. It is a template that ensures thinking across the value proposition, the customer, as well ass operational and financial aspects.
The framework was developed by Alexander Osterwalder as Strategyzer and is distributed freely under a Creative Commons license.
Business Model Canvas can be used in the strategy part of the product management process 🔍.