What is the Business Model Canvas?
The Business Model Canvas is a framework that is helpful when trying to quickly get a holistic and strategic perspective on a particular business. It is a template that ensures thinking across the value proposition, the customer, as well ass operational and financial aspects.
![Example of a business model canvas template](https://assets-global.website-files.com/607405e57d7f7c7003ed0d0f/626f920d8b703c743c2397c7_2560px-Business_Model_Canvas.png)
The framework was developed by Alexander Osterwalder as Strategyzer and is distributed freely under a Creative Commons license.
Business Model Canvas can be used in the strategy part of the product management process.
![](https://assets-global.website-files.com/607405e57d7f7c7003ed0d0f/6294ada6851b3066bba1f47b_Business%20model%20canvas.png)