DELIBR PRODUCT MANAGEMENT GLOSSARY

DAU / MAU

DAU / MAU

What is DAU / MAU?

DAU stands for Daily Active Users and MAU stands for Monthly Active Users. DAU / MAU is the ratio between the two, and is an expression of how engaged users are with a product. A ratio of 1 means that all users come back every day, i.e. incredible engagement, whereas a ratio of 1/30 is as bad as it gets.

DAU/MAU is a metric used in the evaluation part of the product management process 🔍.

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