4Ps of Marketing

4Ps of Marketing

What are the 4Ps of Marketing?

The 4Ps of marketing are Product, Price, Place, and Promotion, often also called the "Marketing Mix". This framework is especially relevant for product managers, as it helps them see that their core focus area is one out of 4 closely interrelated aspects of marketing. The 4Ps can help PMs consider how they can best support the entire business.

The 4Ps are a part of the work on positioning and marketing mix done in the strategy part of the product management process.

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