June 1, 2018

Opinions are a wasted company resource!

Opinions are a wasted company resource!
Nils Janse
Nils Janse
Founder & CEO
2 min read

We all have opinions. And when our opinions are not taken into account we felt not only personally ignored, but also that the company is missing out. But from the employers perspective, what is really an opinion. And when does it make sense to take it into account?

Taking an opinion into account has two potential benefits, insight and involvement. The benefit of the insight varies from basically zero to potentially very large, depending on what decision is being made, and how relevant the insight is. The involvement benefit of taking the opinion into account varies a bit less and depends mostly on how strong the opinion is, and to be frank, also on who holds the opinion. Not taking an opinion strongly held by a key team member into account can have quite a negative impact, and then the benefit of taking it into account is significant.

But taking an opinion into account also has a cost, mainly in the form of time and focus. To take an opinion into account, three things have to happen: it has to be captured, incorporated, and replayed. Capturing of opinions happen either from noting what someone states without being prompted, but often times it requires asking. Incorporating the opinion means thinking through, in a structured way, how it affects the decision being made. Once an opinion is incorporated, it can be replayed to the person who gave it. Replaying an opinion isn't strictly necessary to take it into account, but without some kind of replay, most of the benefit from involvement goes to waste.

As you can see from this reasoning, taking opinions into account can really be seen as a cost/benefit calculation. So, if it is cumbersome enough to capture and incorporate opinions, it actually makes sense for a company to disregard many opinions. And that pretty much explains why most companies do.

But that then begs the question:

What if it was possible to reduce the cost of taking opinions into account?

That is precisely what we have been working on at Delibr. Our tool allows you to capture opinions in a structured format. It shows what people think, and based on what rationale, and makes it easy to get an overview of the discussion. Our mission is to reduce the friction that comes as more people are involved in making a decision.

As we have seen, if the cost of taking opinions into account were much lower, many more opinions would be taken into account, and that would give companies both better insights and more involvement.

We have an Opportunity Solution Tree in beta!

Would you like to help us develop the best Opportunity Solution Tree feature?
Opportunity Solution Tree feature in DelibrJoin our beta

Ready to start Delibr?

Skyrocket the product value your team delivers
Try for free

PRD, story map, decisions & Jira issues in 1 epic doc

Find out how you can ship more product value with Delibr!
Learn more

Manage your user stories in Delibr, integrate directly with Jira

Find our more about Delibr's powerful Jira integration
Lean more

Put your user stories on a story map

A joint overview to find the most valuable slice of the feature
Learn more

Check out Delibr's best practice epic template

For guidance and consistency across your PRDs
Learn more

Epic kanban board: a powerful overview of your epics

No more confusion about the status and latest thinking on upcoming features
Learn more
Epic alignment book cover

Level up your PM skills

We wrote a book on how you can level up your Product Manager skills. And it's free!
Get your copy!

On the same topic

Epic alignment book cover

Do you want to read more?

We wrote a book on how you can level up your Product Manager skills. And it's free!
Get your copy!